The last exam of the GSOM semester

I am currently "doing" the last exam of this semester. The topic is Qualitative methods of business research. I must say, that I could not care less about this topic even if I tried. We got an assignment online that we must analyze before handing it in before noon tomorrow. For me, the case is to analyze the approach on how to re-brand tea. An approach is presented in the assignment and I should say whether or not it is a good one or not and why so. Based on literature of course.

Please, kill me now.